Mimi Florence Designs was founded by Chipo Musa, a mother of three.
After crocheting for some 18 years for friends and family and after much
encouragement to develop her talent and passion for the art, she founded Mimi
Florence Designs 2 years ago, which she named after her mother. Mimi Florence
started off by creating signature and customised handmade crochet items and the
range has since expanded to include fun and brightly coloured jewellery, bikinis, crop tops, handbags, flip flops, dresses, skirts and tops as a summer range. The winter range consists of snoods, scarves and shawls.

One of Mimi Florence’s biggest projects to date was the Hillsong Church ‘500’ charity fundraising project which involved a marathon crocheting event that raised £500 for charity back in 2017. In 2018, the brand showcased at several fashion shows including Bedfordshire Fashion Week.